When was the last time a brand made you laugh? Not chuckle, not stop and smile, but truly gave you that deep-in-your-gut kind of laugh that you can't control? For Max and Elke, it feels like it's been a little while. They dig into why they feel that way in the latest episode of our Voice of Experience podcast, exploring how modern culture may be limiting brands' ability to create laugh-out-loud moments, and recalling some of their own personal memories from the funniest campaigns and experiences they worked on in the past. 🎙️🎧Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
Ever wished for your own red-carpet moment? 🌟 At Rolling Loud LA, Garnier made glam happen! Transforming everyday attendees into VIPs with their epic experience, they tapped into humans' universal desire to shine. Margaret (Meg) Stewart, GMR's SOLE Science Strategy Coordinator, shared her perspective below. ✨ Stay tuned for new SOLE Science™ Snippets each week! We send data collectors out to experiential activations around the world, so we can share the trends we’re seeing with our clients (and you). ✨
🌟 Give it up for our Chief Legal Officer, DeVona Wright Cottrell, who’s been named one of Milwaukee Business Journal's 2025 Power Players! 🌟 The Power Players list recognizes exceptional individuals in southeastern Wisconsin who are movers-and-shakers. Whether DeVona's leading from the front or working her magic behind the scenes, her innovative spirit and unstoppable drive make her invaluable–not only to GMR but to all of Wisconsin. Join us in congratulating DeVona on this recognition. ✨
The F1 season has begun! 🏁 Despite the rain, we brought #GMRClient Hewlett Packard Enterprise's technology story to life in Melbourne. The action-packed weekend included tech talks, networking dinners, garage tours, and a memorable F1 driver meet and greet. Ready for more F1 thrills? We're off to the races...🏎️💨
🚀 SOLE Science™ Snippet by GMR's Senior Strategy Director Alla Ioffe Dragoun: SXSWers Want to See Beyond Their Peak. Show Them & They’ll Keep Climbing With You. 🚀 ✨ Stay tuned for new SOLE Science™ Snippets each week! We send data collectors out to experiential activations around the world, so we can share the trends we’re seeing with our clients (and you). ✨
Last week we helped #GMRClient Stryker Joint Replacement showcase the power of The Mako Experience in San Diego, California. Guests joined Stryker's faculty for an evening of networking and exploration, and the newest Mako SmartRobotics™ Technology came to life through faculty-led and hands-on demos. The power of experience was at play as guests learned the possibilities of Mako.
This year, we worked with leading veterinary software system Instinct Science to help them build a trade show exhibit that allowed them to showcase their 4 brands at two major shows in 2025. They were looking for a clean, open-looking display that allowed for live demos of their software system and the ability to present to larger audiences. GMR’s Fifty/50 Fab Shop more than delivered. "I’d heard of GMR during my time with Omnicom, but didn’t realize that they were doing trade show exhibits. When I was introduced to John, we were able to quickly design and build an amazing exhibit that showcased Instinct at both of our major shows in 2025. We are big fans of John, GMR and the partnership." - Jessica Hilton, Vice President of Marketing at Instinct
At the Arnold Sports Festival, brands focused on muscle 💪 but missed the heart ❤️. Discover the impact of brands that authentically connect with identity by reading this SOLE Science™ Snippet. Thanks for sharing your POV, Alla!
Last month we were on the red carpet with our #BlackExperienceonXfinity client celebrating the premiere of the all-new original #Spiritdocuseries at The Franklin Institute in Philadelphia! Guests enjoyed a screening of episode 1 with the cast members, and various activations throughout the event. The #BlackExperienceonXfinity team partnered with executive producers Stephen Curry and Erick Peyton, Unanimous Media, and The Workshop/FreshFly on this inspiring story! Check out #Spiritdocuseries and more content on #BlackExperienceonXfinity and Xumo free streaming app!
We’re going to take a second for a humble brag. GMR is in the running for the Campaign US Experiential Agency of the Year and winners are announced Wednesday! StoryMakers are donning their award show best and headed to New York to see who takes home the hardware. 🏆 Keep your fingers crossed. 🤞
