Dynamic role with real ownership over growth
Pluspunten
The position gives real responsibility over acquisition channels and budget allocation. I appreciated that decisions are based on performance data rather than hierarchy. There is room to experiment with new funnels, creatives, and traffic sources, and successful tests can be scaled quickly without unnecessary approvals. The collaboration with analytics and product teams is productive, which helps connect marketing efforts directly to business metrics. Compensation structure is transparent and tied to results.
Minpunten
Because the company moves fast, priorities can shift quickly when market conditions change. This sometimes creates short-term pressure and requires rapid adjustments. Some internal processes, especially reporting consolidation, could be better standardized to save time