Pluspunten
The eDiscovery industry has been driven to commoditization and hyper-competition, Catalyst is one of the few companies that continues to innovate. This technology innovation combined with passionate and talented people make for a winning combination. Catalyst holds the keys to it's future with industry leading IP and unique value proposition. Catalyst has invested in rebuilding it's flagship platform from the ground up and is now realizing the rewards of delivery. Not many entities are afforded the opportunity to re-invent their technology and brand in the market and Catalyst is one of those in this unique position.
Minpunten
Like any company Catalyst has it's challenges. These challenges are attributed to external industry forces and internal challenges. The external industry forces are attributed to lack of brand awareness, industry (consumer) complacency with status quo technology and accelerated price erosion. The internal challenges are similar to any high growth/high technology organization that is balancing innovation and growth. The company needs to be more aggressive about creating brand awareness, marketing and moving outside of typical stakeholders and consumers.