Pluspunten
Good place to learn Google Shopping Ads and D2C performance marketing. Exposure to international markets
Minpunten
The biggest problem is lack of clear vision from leadership. Priorities keep changing frequently one day the focus is revenue, next day new customers, and suddenly profitability. Because of this, teams are always reacting instead of following a clear strategy.
Micromanagement is very high. Even when teams have expertise, there is constant interference in day-to-day work. Management also tends to change expectations frequently, which makes it difficult to trust long-term decisions.
There is also a sense that visibility sometimes matters more than actual performance, which can be frustrating for people focused on results.
Communication from leadership can feel reactive and sometimes personal, which creates unnecessary pressure on employees.
Overall, the environment feels stressful and unstable because goals and expectations keep changing.
There is also a gap in strategic direction at senior levels. Guidance is often unclear, which makes it difficult for teams to execute effectively.
Instead of solving problems, there is often pressure without clear direction, and teams are expected to figure things out on their own.
At times, work feels more execution-heavy rather than strategy-driven, which leads to teams working hard but not always in the right direction.