Pluspunten
Strong organization from top to bottom. The culture is a real differentiator, with collaboration clearly expected, encouraged, and supported across the business. Teams communicate well across functions, and leadership is transparent about priorities and direction. The company’s values show up in day-to-day decisions, not only in formal messaging. There is also a strong openness to new ideas and a supportive infrastructure that helps people do good work.
Minpunten
The company is very AI-driven, which can be a strength, but at times it feels pushed into too many processes whether or not it truly improves the work. There is a risk of moving so quickly toward AI-assisted creation that we lose some of the thinking, context, and craft behind the final output. Vibe coding and AI-enabled workflows can be helpful for speed, but when something needs to be adjusted later, the “why” behind earlier decisions is not always clear. A more balanced approach would help ensure AI supports the creative and problem-solving process rather than replacing the journey that leads to stronger work.
