Pluspunten
Broadly a friendly environment, pockets of excellent people, some good processes. Excellent awareness: probably the best known brand consultancy in the world.
Minpunten
The most scary thing about Interbrand is that it doesn't practise what it preaches. No real strategy, no leaders you want to work for, poor employee relations, and an increasingly irrelevant core offering. It is without a clue about how the digital age has affected brands and branding. An example: it's just released a video lauding its culture. What would any prospective employee do today to verify that video's message? Come here to Glassdoor, only to realise that the video is a complete fabrication. Will roll over to any client request, without a care for its workers or the quality of the work. Some truly awful people in positions of leadership. Over-reliance on processes. Not enough creativity. Increasingly poor clients. Terrible HR function. Slow and clueless about what makes a good employee. Far too centralised a company, meaning local CEOs can't really 'execute' anything.