Brand Agency at a Crossroads - werkgeversreview Interbrand bij Interbrand

2,0
5 jun 2025
Aanbevelen
Goedkeuring directeur
Zakelijk vooruitzicht

Pluspunten

Some undeniably great people. Lots of real talent here, especially in junior and mid-level teams. Methodologies and abstract thinking are strong, strategic frameworks have real depth. Upwards mobility is common, within 1-2 years.

Minpunten

Strategic promises rarely translate into meaningful or impactful deliverables. Revolving door of new clients, driven by pressure to hit commercial targets rather than real partnership alignment. A volume over value play with SLT happy to chase pitches to protect margin. Culture is intensely inward-looking, almost comically. Disproportional focus on internal narratives and ways of working that do not move the needle externally. Senior leaders say the right things, but a big disconnect between their rhetoric and the lived reality. Being under the Omnicom umbrella brings lots of pressure. Mandatory office days feel performative (largely to justify rent of desk spaces - despite Omnicom owning the building), and the overarching mindset is ‘revenue-first’ at all costs. Much touted ‘transformation’ programme is just cost-cutting and restructuring. Less about genuine transformation and more about operational efficiencies.

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5,0
18 nov 2025
Aanbevelen
Goedkeuring directeur
Zakelijk vooruitzicht

Pluspunten

Good company. Would work there again

Minpunten

I have no complaints to be fair.

3,0
18 mrt 2026
Aanbevelen
Goedkeuring directeur
Zakelijk vooruitzicht

Pluspunten

-Fun, smart people -Big name clients and (some) interesting projects -Decent work-life balance (but this is not true for everyone/ every role)

Minpunten

-Lots of change and many rounds of layoffs in the last year+ -Many big-egoed senior leaders who are difficult to work with and do not care about team's development -Projects can become very rinse and repeat; ultimately most clients have the same fundamental brand problems -Recent austerity measures due to IPG acquisition + internal politics = VERY slow to promote people -Once you reach a certain level, your growth maxes out unless you are buddies with the CEO and able to get into a global leadership position -Mandated 3 days/week in-office for ALL employees regardless of role, situation, or location

3
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