Tough Environment: Reduced Benefits, High Turnover, and Bandwidth Strains - werkgeversreview Marketing Department bij Iterable

Iterable has reduced benefits over recent years, shifting monthly recharge days to quarterly, cutting in-person department meet-ups, and lowering education and wellness stipends. Indigenous Peoples’ Day was also removed as a holiday this year, and this wasn't announced to the employees it was just removed. Significant turnover has occurred in the C-suite over the past two years, including the departure of the CRO, SVP of Engineering, SVP of Customer Success, Head of DEI, Chief People Officer, Chief Legal Officer, and most recently, the CFO. The company has experienced multiple rounds of layoffs, impacting teams and eliminating key personnel, leaving already tight bandwidth even more strained and many departments operating with minimal staff. There is also a significant cross-functional disconnect. Many teams, including ours, have reported bandwidth issues over the past couple of years, yet expectations continue to grow with increased OKRs and more campaigns. Our team’s focus on quantity over quality exacerbates these challenges, often leaving individuals to handle multiple responsibilities for product, campaigns, and various launches on their own. This multitasking results in campaigns not being launched effectively, as getting anything done requires significant effort both within the team and cross-functionally, where others are also grappling with bandwidth constraints. With so many campaigns running simultaneously, debriefs are either rushed or skipped entirely due to the need to move on to the next set of projects. Performance reviews are ineffective and largely symbolic. They are not revisited or used as a tool for growth, making the process feel like an empty formality with little impact. Promotions and salary increases are similarly challenging to achieve on this team, . Additionally, the marketing team lacks a clear career ladder and remains relatively flat, making it difficult for those looking to advance their careers within the team.