Pluspunten
The employees you work with are the only positive thing this company has to offer. At least you have somebody to commiserate with over the toxic environment you have to work in.
Sadly most have no idea they are being exploited, and those that do know are trapped in roles that make it very difficult to leave.
Minpunten
The company is a lifestyle company for the CEO. Everyone who works there does so to sustain his lifestyle.
Employees are exploited.
Compensation plans change monthly based on how badly the accounting is managed by senior staff. Your lifestyle will need to adapt, but the CEO's lifestyle never gets affected. You exist solely to subsidize the CEO.
Lots of promises made by the CEO are left unfulfilled. Even if in writing, you will be let down again and again. With unfulfilled promises being replaced by new promises that things will "get better". They never do. As others have commented. Don't fall for the nice guy act.
People are constantly pressured to do more work, fill in for gaps when peers are laid off. Lay offs occur frequently due to mismanagement of the budget and lack of any real business plan. What plan does exist changes daily because the company is so desperate for revenue.
No investment in employees.
No real HR team. Employee onboarding and training is a joke. (non existent)
Very toxic environment to work in.