In hindsight, beats me. But in the interview, I said "Ketchum's reputation precedes itself as a top-five firm in the world. I want to be a part of that continued success story, being on the cutting edge of communications marketing and contributing to the advancement of your storied client roster's business goals and objectives. I want to grow as a professional within a firm that values my unique skill set as a communicator and storyteller blah blah blah."