Splunk looks like very solid and user friendly technology that I could get behind. The company also seems to have a liveliness to it, which I get the sense comes from owning their direction and I respect that. I've also come across good reviews online and from personal contacts. The philanthropical divisions like Splunk4Good are also a big plus. As for the role, I love that it involves a diverse array of tasks and skills, which I prefer to being pigeonholed to one. As for the industry, I'm no textbook scholar but am fascinated by the nature of business and economics, and have had my head in related books and documentaries for the last 10 years or so (Warren Buffett, Enron, etc.).