When AI became a bigger part of her team’s work, Noemie, from our Customer Service bot team, didn’t wait to be told what to do. “I needed to make myself useful,” she says. “That meant learning how to work with AI.” She signed up for a prompt engineering course, took another on AI in customer service, and learned the rest by trying, failing, and trying again. Her manager, Porsh, encouraged the team to experiment—and that support gave her the space to test new approaches and improve with every round. Today, Noemie uses SAFUGPT, our internal AI assistant, to draft announcements, sharpen responses, and turn good ideas into stronger user experiences. “There’s so much you can do,” she says. “You just have to play around. You learn as you go.” This is what freedom at Binance looks like: having the tools, support, and trust to grow in your own way.
Before joining Binance, Ander had already experienced the pace of startups. But even he was surprised by how fast things move here, especially in a decentralized, remote setup. As Finance Manager for Spain, Italy, and Portugal, Ander supports local operations and ensures compliance across multiple jurisdictions. His team is spread across time zones and regions, but that doesn’t slow them down. At Binance, collaboration isn’t limited by geography, it’s driven by proactive communication and shared ownership. His advice for new joiners? “Be proactive. Don’t wait for the next meeting. If there’s something to solve, reach out and solve it. That’s how we keep things moving.”
When Nazarena joined Binance as a Customer Support agent, both crypto and remote work were brand new to her. But with curiosity and an open mindset, she embraced the challenge and quickly found her place. After transitioning to the Social Media team, she began spotting recurring user pain points with the Binance app. With encouragement from her shift leader, she turned those insights into action - creating a user-friendly FAQ guide based on real feedback from users struggling to navigate the interface. Her initiative didn’t just improve the support experience, it also sparked team discussions that helped shape how they approach user needs moving forward. “It taught me that good ideas don’t have to be perfect - just observed, shared, and built together,” she says. For Nazarena, collaboration means lifting others up. And being user-focused means truly listening, and acting on what you hear.
At Binance, culture isn’t defined by posters or policies, it’s shaped by the people who inspire us to grow. For Russell, who leads Football, Gaming & Esports on our Global Brand Partnerships team, that lesson came early. With a background in sports marketing and a passion for Web3, joining Binance felt like a natural fit. But what made it meaningful wasn’t just the projects, it was the people. One teammate, Luke, stood out. “He went above and beyond every time. Nothing was out of scope. He figured things out, got things done, and inspired those around him, including me.” That example shaped how Russell shows up today. “When you work with great teammates, they push you to level up. I genuinely attribute my Culture Star award to having a strong role model in my early days here.” That’s what culture in motion looks like: teammates who raise the bar, not just through what they do, but through who they are.
What’s drawing the attention of sovereign wealth funds, pensions, and hedge funds toward crypto in 2025? In this Behind Binance episode, Catherine Chen, Head of VIP & Institutional, shares how traditional finance is beginning to engage more seriously with Web3—and how Binance is helping shape that journey. From her move from JP Morgan to Binance, Catherine offers an insider view into: ✅ Why ETFs are driving new credibility and interest ✅ What institutions still hesitate over—and how we’re addressing those gaps ✅ The importance of education, regulation, and on-chain transparency ✅ Her personal career insights for those curious about working in Web3 Watch the full episode for an honest, insightful look at the evolving relationship between crypto and traditional finance.
At Binance, culture shows up not just in how hard we work, but how we sustain that effort over time. For Lucky from VIP, performance isn’t about burning out, it’s about building endurance. Supporting our top-tier clients means late-night calls and fast-moving escalations. But over time, she’s learned that being Hardcore doesn’t mean being nonstop. She’s learned to pace herself, protect her energy, and coach her team to do the same so they can be at their best when it matters most. “You can’t be useful to others if you’re running on empty,” she says. The Hardcore mindset isn’t about grinding 24/7. It’s about showing up with consistency, delivering under pressure, and making the hustle sustainable.
Some of our best culture moments don’t come from perfect plans—they come from how we adapt when things don’t go as expected. Alexey from Marketing isn’t afraid to build fast, even when the path ahead is uncertain. While launching a fast-tracked regional campaign, he helped roll out a new feature that quickly gained traction—but also surfaced unexpected gaps in user behavior and product flow. Instead of pulling back, he turned feedback into action—working across teams to refine the experience and rethink the flow. “It wasn’t perfect,” he says, “but we moved, we learned, and we adapted.” For Alexey, innovation means more than speed. It’s about staying agile, learning fast, and turning surprises into momentum.
Every decision, setback, and win shapes how we grow, and lead, at Binance. Ahmed from our Risk team once thought speed meant handling things solo. But after leading a risk review project that ran into avoidable delays, he learned a lesson that changed everything: alignment doesn’t slow you down, it sets you up to go further. “I didn’t involve other teams early enough,” he recalls. “And when problems surfaced post-launch, we lost time fixing what could’ve been prevented.” Since then, Ahmed’s shifted his approach. He now takes the time to align upfront, collaborate across teams, and move forward with clarity. He’s learned that clarity through alignment isn’t a delay; it’s how you lead with purpose.
🥇 Binance Named #1 Crypto Exchange of 2025 Proud to share that Binance has been ranked the #1 crypto exchange in Bitcoin.com’s latest list of top platforms this year. As they reported, “Binance processed $2.2 trillion in Q1 2025 spot volume, increasing its market share from 38% to 40.7%.” With 1,800+ trading pairs and deep liquidity that attracts high-volume traders globally, Binance continues to lead the industry forward. We’re also actively working with governments to help shape the future of digital assets — from regulatory frameworks to national Bitcoin reserves. This recognition is a testament to the incredible teams behind the scenes. Onwards! 💪
What’s Next for CZ After Binance? In our most recent episode of Binance Clubhouse, CZ sat down with Coin Bureau’s Guy Turner at TOKEN2049 Dubai to reflect on life after stepping down as Binance CEO, and where he’s focusing his energy next. Don't miss the full episode! From the future of BNB Chain to the role of meme coins, macro trends, and his bold new mission to build Giggle Academy, a free global education platform for underserved children, CZ offers candid insights into the evolution of crypto and his continued drive to build for the greater good. Highlights include: ✅ Giggle Academy: A new education initiative focused on accessibility and impact ✅ Why decentralization is powerful—even when it’s messy ✅ Thoughts on BNB Chain’s role in a multichain future ✅ The real potential of meme coins, Layer 1s, and real-world assets ✅ “Crypto is still under-delivering—but the best is yet to come”
