55% of consumers are ready for a greener internet. 🌍 Are you? The desire for a sustainable digital ecosystem is clear. Our GreenPMP and sustainable advertising solutions allow you to lower carbon emissions without sacrificing programmatic results. Now you can make every impression count for your brand and for the planet. Reach out to learn more:
Our recent survey revealed a surprising gap in digital sustainability. Only 38% of US consumers are aware that everyday internet use generates carbon emissions. As an industry, we have a responsibility to bridge this gap. At Equativ, we aren’t just identifying the problem; we’re scaling the solution. Our GreenPMPs give advertisers the power to reduce the environmental impact of their programmatic campaigns while maintaining peak performance. Check out our latest blog post to see how it works:
We’re proud to share that we’ve achieved TAG Platinum Status - joining a select group of global companies recognized for upholding the highest standards in digital advertising. This milestone reflects our commitment to building a safer, more transparent ecosystem and the progress we’ve made over the past two years in uniting the strengths of Equativ and Sharethrough. With Platinum Status, we are: ✅ Certified Against Fraud — Meeting rigorous standards that reduce fraudulent digital traffic ✅ Certified Against Malware — Proven processes to detect and eliminate malvertising ✅ Brand Safety Certified — Ensuring ads appear alongside safe, trusted content As the digital landscape continues to evolve, trust and integrity matter more than ever, and this achievement highlights our ongoing commitment to protecting our partners, their brands, and their audiences.
We’re honored to be named a finalist in the 2026 Inspiring Workplaces Awards Europe. These awards celebrate organizations leading the way in building cultures of trust, purpose, and belonging. Being recognized is a meaningful reflection of our people-first approach and our commitment to fostering a workplace where well-being is prioritized, authenticity is embraced, and innovation and continuous learning thrive.
To turn the split-second intensity of live sports into lasting brand impact, you have to show up exactly when it matters. This is why we’re excited to announce our partnership with Genius Sports, bringing their "Moment Engine" directly into Maestro by Equativ. Brands can now connect with 250M+ U.S. sports fans in real time as they watch the games they love across the NFL, NCAA, Premier League, NBA, and more. Here’s how we’re changing the game: 🎯 Precision targeting: get access to granular signals such as teams followed, games streamed, bets placed, and brands purchased. 📺 Scale & omnichannel environments on Maestro by Equativ, reaching the audience across their entire journey, using high-attention formats. ⏱️ Interactive formats: go further by layering our proprietary live sports ticker and countdowns onto existing CTV assets with zero extra production lift. Learn more:
What a great few days at 1to1 Monaco! Our team loved showcasing the Equativ Retail Media offering and connecting with so many of you - exchanging ideas, sparking inspiring conversations, and sharing memorable moments (especially during our wine tasting event). Thank you to everyone who made it such a great experience. We’re already looking forward to doing it again next year. In the meantime, don’t hesitate to reach out if you’d like to continue the conversation! Elie Aboucaya, Marianne Schneider, Julien Mateos
POSSIBLE 2026 ☀️ Heading to Miami? We’d love to connect. Let’s talk about how to elevate your ad experiences with solutions that are not only more engaging but also easier to activate and scale. Don’t miss out! Secure time with our team.
Our latest edition of The Equativ Edit is here! Inside, discover our 2026 Sports Playbook for full-funnel fan engagement, expanded CTV reach with Deutsche Telekom, and how Agentic AI is transforming programmatic. Plus insights on how women’s sports are redefining media, cultural intelligence in AI, and a spotlight on one of our amazing teams.
Fans don’t just watch the game. They live every second of it. Winning their attention takes more than a media plan. It requires a strategic playbook. That’s why we created The 2026 Sports Playbook: Win the Year of the Fan, your blueprint for turning every moment into meaningful engagement. Inside, you’ll learn how to: 🏆 Show up exactly where fans are 🏆 Activate instantly with dynamic, contextual media 🏆 Deliver messages that drive real impact 🏆 Scale campaigns seamlessly across channels If 2026 is the Year of the Fan, make sure you’re ready to win it. 👉 Grab your copy now
Video is redefining how retailers, brands, and adtech players think about impact 📹 From stronger engagement to higher conversion rates, video is redefining how brands, retailers, and adtech leaders think about impact across the shopper journey. With richer storytelling, measurable outcomes, and seamless activation across onsite and offsite environments, video is no longer just a format, but a growth engine. Check out our blog to learn more :
