When you spend most of the year working on the #SuperBowl, like we do at GMR, it's easy to forget the massive jolt of adrenaline that always hits the host city in the final few days before the game. Thursday was that day this year, as hundreds of thousands of fans arrived and began taking in the sights and sounds of a Las Vegas Strip we've helped transform from top to bottom. If you're in Vegas this weekend for the big game, be sure to stop by some of the photo-op worthy activations at and around Caesars Palace.
Transforming a hashtag#SuperBowl host city is a massive undertaking, one that GMR’s Experience Design team has been delivering for a decade. From the hotels to the airport to the venues that support week-long NFL events, we spends months immersing ourselves in a city’s culture to deliver feelings of joy, awe, and anticipation to millions of football fans descending on the city for the culmination of a great season. But at the core of it all is the stadium, where the game’s ultimate prize will be decided on Sunday, and this is our first time working on the incredible venue that is Las Vegas’s Allegiant Stadium. We’re so excited to show you around the gameday experience later this week, but for now, here’s a look at how we’ve wrapped the stadium to make the centerpiece of gameday standout on the Vegas backdrop all week long.
Lions fans rooting for a Christian McCaffrey catch and run? Ravens fans celebrating another Travis Kelce one-handed grab? For this Sunday's Big Game, we’re all setting aside our team allegiances and rooting for as many first downs as possible thanks to hashtag#GMRClient Xfinity’s 1st and 10Gs sweepstakes. We’re helping Xfinity give their customers and all fans a chance to win $10,000 every time there’s a 1st and 10 this Sunday. If you’re an Xfinity customer, check out the Xfinity Rewards app to sign up, and everyone can be eligible by visiting the microsite at Xfinity1stand10Gs.com.
How will hashtag#SBLVII stand out amongst other major Vegas events? Corporate hospitality experts, including GMR’s Executive Vice President of Client Consulting & Services Todd Fischer, are sharing their thoughts on how to cut through the noise.
Leave it to Las Vegas to set new standards with its first event of hashtag#SuperBowl week. Opening Night at Allegiant Stadium set an attendance record for the event, with nearly 24,000 fans celebrating the 49ers and Chiefs in their only public appearance before the game. Take a look at some of the scenes from the field, as the public got its first look at our design of the host city and stadium in partnership with the National Football League (NFL), a hashtag#GMRclient. We're kicking off our 36th Super Bowl activating alongside brands, so check back here for more sights and sounds throughout the week from Vegas.
From the Opening Match at the historic Azteca Stadium to the Final at New York/New Jersey’s MetLife Stadium, FIFA has announced the full match schedule for the FIFA World Cup 2026. Host Cities will now begin to set the stage for their matches. FIFA President, Gianni Infantino, along with comedian Kevin Hart, two-time FIFA World Cup winner Cafu, and other notable guests, announced the schedule yesterday live from Telemundo's studio in Miami. With the match schedule in hand, things are getting real, very quickly. If you were waiting for a key turning point, this is it. Is your brand ready to activate locally, nationally, or globally in what will be the greatest show on earth? Get ready for kick off with GMR FC.
Cultural fluency is at the heart of our mission to deliver purposeful partnerships for brands, and Tuesday night in Los Angeles, we worked with hashtag#GMRClient Xfinity to bring their Black Experience Channel mission and content to life through a screening and celebration of “In Our DNA: Hip House.” The original three-part docuseries examines the birth, evolution, and collision of Hip Hop and House Music, and Tuesday’s event brought out some of the biggest names in music to a red carpet premiere event that included a panel discussion about the genre featuring Executive Producer Kevin Liles and Director Whitney Clinkscales. As part of Grammys Week, the Universal Hip Hop Museum hosted our event at its special traveling exhibition space, giving this moment an even more authentic vibe. Check out Hip House and more on hashtag#BlackExperienceonXfinity and Xumo free streaming app!
For the past 50+ years, The One Club for Creativity’s One Show has crowned the best in advertising and design. This year, GMR’s Executive Creative Director Tracey Coleman Mutombo is on the One Show’s jury, judging the ‘Cultural Driver’ category. Join us in congratulating Tracey on this honor!
At GMR, we help brands form real connections and create unforgettable memories that business buyers crave. GMR’s Senior Director of Strategy Chris Lierman and Senior Research Manager Drew Senesac reveal the most important factor to consider when working with business buyers - Emotion. We’ve built a framework, Experience EQ, that allows us to understand human emotion in the experiential space and form deep, lasting relationships with brands. Let Chris and Drew show you more.
At GMR, our commitment to diversity, equity, and inclusion has always been tied to our larger vision of making unforgettable memories. We’re proud to announce the public release of our 2023 Annual DEI Year in Review. In this second external installment of our annual review, we’re highlighting our new DEI pillars: Our People, Our Work, and Our Culture. We will continue to uphold DEI as our operating system, hold ourselves accountable, and be the change we wish to see in the industry. Thank you for joining us on this journey.
