The Great American Race is back in Driving Empire. 🏁 Just in time for the DAYTONA 500, we’re teaming up with NASCAR once again to kick off a year of authentic, high-speed racing in Driving Empire on Roblox. Following two Roblox Innovation Award wins, Driving Empire continues to set the standard for realism and automotive culture on the platform. The 2026 NASCAR season builds on that momentum with new vehicles, official 2026 team liveries, and reimagined racing experiences rolling out across the year. This year’s NASCAR content launches with the return of the DAYTONA 500, featuring the debut of NASCAR Craftsman Trucks in Driving Empire, an all-new Chevrolet Cup Car, refreshed Daytona International Speedway, and the arrival of Ram — launching in Driving Empire alongside its re-entry into the real-world NASCAR lineup for the first time since 2012. Over the coming months, players can expect additional races, liveries, and events as our NASCAR collaboration continues to grow — giving fans new ways to connect with the sport inside Roblox’s largest driving community.
Beast Mode activated. NASCAR’s 2026 season brings a louder, grittier attitude to the track. Beast Mode activated. NASCAR’s 2026 season brings a louder, grittier attitude to the track.
Today marks an important milestone for our sport. We’re proud to announce the release of our 2025 NASCAR IMPACT Report. This first-annual report introduces our three IMPACT pillars – Community Building, Healthy Environments and STEM Excellence – each reflecting the values that guide our work every day. These focus areas support our mission to meet the evolving needs of our communities, so that NASCAR racing and our fans can thrive today and for years to come. Click to View Full Report: https://lnkd.in/e53e7HqM
A different look for the postseason in 2026.
The most wonderful time of the year is officially upon us. Happy Holidays from your friends at NASCAR.
NASCAR IMPACT Day 2025 This November, NASCAR employees came together nationwide to drive one shared mission — making an impact in the communities in which we live and race. IMPACT Day 2025 celebrated a week of volunteerism and connection, uniting employees across offices, tracks, and remote teams to support organizations that make a lasting difference. This year, we offered more ways than ever to give back — with virtual, at-office, and on-site opportunities empowering employees to serve where and how they could. From mentoring students and packing meals to building beds, supporting veterans, and caring for animals, the NASCAR family found creative ways to give back together. Our Impact at a Glance - Partnered with 52 organizations - Completed 54 service projects - Across 20 locations
Yesterday, NASCAR Commissioner Steve Phelps was presented the Corporate Leadership Award at the March of Dimes Sports Luncheon in New York City. Commissioner Phelps accepted the award on behalf of the stock-car racing community and was recognized alongside former NFL star Jason Kelce and Olympic swimming icon Katie Ledecky.
The journey to the top doesn't come without sacrifice. RISING, a five-part docuseries featuring Carson Hocevar, Jesse Love and Rajah Caruth Racing, premieres November 17 on YouTube. Learn More: https://lnkd.in/ebg_4xVg
The journey to the top doesn't come without sacrifice. RISING, a five-part docuseries featuring Carson Hocevar, Jesse Love and Rajah Caruth Racing, premieres November 17 on YouTube. Learn More: https://lnkd.in/ebg_4xVg
NASCAR is excited to announce that Freeway Insurance has joined as the fourth Premier Partner of the NASCAR Cup Series, marking a significant addition to our sport’s group of Premier Partners. The multiyear agreement establishes Freeway Insurance as an official Premier Partner alongside Coca-Cola, Busch Light and Xfinity. The announcement also includes Freeway Insurance becoming the Official Insurance Partner and the entitlement partner for the fall NASCAR Cup Series Freeway Insurance 500 at Phoenix Raceway. The partnerships will officially kick off in 2026. Click to Learn More: https://lnkd.in/e2AwbrpW
