Pluspunten
Talented team members, interesting design and interior clients, and unique opportunities to work across the media landscape. The company’s original founder-led era had aura, warmth, taste, and a real connection to the design industry. At its best, the agency felt rooted in an understanding of creative businesses and the importance of service.
Minpunten
The post-acquisition transition felt uneven. From my perspective, the company moved away from a boutique, relationship-driven agency culture and toward a more corporate, systems-heavy vision that did not always feel aligned with the nature of the work.
There seemed to be a gap between the original agency’s credibility and the newer leadership’s ability to carry that same trust forward. Some of what made the company special was tied to the people, relationships, institutional memory, and founder-led culture that built it in the first place.
The newer chapter felt ambitious, but the ambition did not always feel supported by execution, momentum, or consistent communications. In a relationship-driven service business, losing experienced people and long-standing trust has a real impact.
Overall, the company had a meaningful legacy, but the transition made it feel like the business was trying to scale or repackage something it did not fully understand. A boutique PR agency depends on taste, trust, relationships, client confidence, and real industry nuance. Those things are difficult to replace with process and polished language alone.