Pluspunten
The former CEO and founder was truly a honest and decent person. The company had good health care benefits and the original team in Springfield were honest, hardworking people, who catered to the rural clientele.
Minpunten
The company made a mistake of hiring the CMO & COO in Frisco and CTO in Santa Clara. There were always at odds with each other and never functioned as a team. They tried to one-up each other always. As and when possible they sabotaged each other. This was a recipe for disaster and the doom was impeding when the new teams were established in Frisco and Santa Clara. The CMO's expertise was in fine dining and extravagant travels. The COO's expertise was in tricking the customer and instigating trouble at the C-level. The CTO's expertise was in deceiving, backstabbing, losing his temper and yelling at his reports unprofessionally. They were all good at bragging about their own accomplishments. The CTO was building a product for small businesses, more focused on building internal tools (such as sales force automation, billing) than revenue generating, sell-able products. The COO (also doing sales) was trying to pitch the product to wholesalers & rural service providers. The CMO was marketing the product to enterprises. They made a perfect recipe for disaster.