ActiveCampaign

Reviews voor ActiveCampaign

Massive turn arounds for the worst - werkgeversreview Sales Development Representative (SDR) bij ActiveCampaign

2,0

18 okt 2022

Sales development representative (sdr)

Aanbevelen

Goedkeuring directeur

Zakelijk vooruitzicht

Pluspunten

Unlimited PTO (only for specific roles, as different managers won't be open to give this benefit), easy work load, WFH Schemes. KEEP IN MIND THAT THE COMPANY HAS STOPPED THE MAJORITY OF THE BENEFITS MENTIONED BEFORE. MASSIVE REDUNDANCY OF STAFF ON THE 3RD OF OCTOBER.

Minpunten

- Quotas and Revenue targets changed several times in the same year. - Specifications for deals to be validated change almost every month. - Trainings given by management are generally a waste of time as the never talk clearly and will not listen to employees POV. - No differentiations between markets. Active Campaign aims to provide support and language advantages to different countries in EMEA that English is not their mother tongue, but fails massively as the tool is not fully translated in any of these languages. Some enterprise features do not function in other languages rather than English, but most important they do not put effort to understand the insights of these markets. - MASSIVE REDUNDANCY OF STAFF ON THE 3RD OF OCTOBER. - No-one ever can answer a question directly, you need to jump in between personas to get a very simple answer. - Sales Reps do not have any priority having possible new customer's Qs resolved by support, in fact, they are not answering in any communication channel unless it is submitted via a ticketing system (Which does not work property and no-one tells you how to get your message to the right team ) - Micromanagement. - Active Campaign is a very corporate/fake environment (professionally wise) - No transparency from higher management, no news about the company and their current situation. - They bombard you with internal communications that are not relevant to you which leads to an overload of emails coming from different sources that get lost very easily. - No career opportunity, the company has seen nothing but a decrease of staff and income.

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5,0

8 apr 2026

Anonieme werknemer

Aanbevelen

Goedkeuring directeur

Zakelijk vooruitzicht

Pluspunten

The people who work at AC are top tier and I love getting to work with them every day! The company offers great benefits, including a month-long sabbatical after 5 years. The company invests in their employees and helps with career growth and professional development. I’ve enjoyed working here for many years!

Minpunten

The environment is fast paced which is fun but can sometimes be intimidating

Reactie van ActiveCampaign

2mo

Thanks for sharing this. Five years is a long time, and the fact that you've enjoyed working here throughout that entire stretch says something real about the people and the environment! You're right that the people here are top tier! We're intentional about who we bring in and how we support them once they're here. The sabbatical benefit, career growth support, and professional development investments are all part of that commitment, and we're glad they've made a difference for you. On the fast-paced environment, it's energizing when things are moving, but it can also feel intimidating when the speed picks up. That's a tension we're constantly managing as we grow. We aim for fast-paced and high-performing every single day. We appreciate you being here for five years and contributing to what makes this place work - here's to the next chapter! If you have additional thoughts, please share with your manager, leadership, or HRBP.

2,0

4 mrt 2026

Anonieme werknemer

Aanbevelen

Goedkeuring directeur

Zakelijk vooruitzicht

Pluspunten

-Top-Tier Benefits: Exceptional rewards package, including 100% employer-paid insurance, HSA and 401(k) matching, flexible PTO, and daily free lunch in the office -High-Caliber Colleagues: The staff and senior levels are incredibly talented and hardworking. There is a strong sense of camaraderie and a shared drive to tackle complex projects despite resource constraints.

Minpunten

-Leadership Culture: There is a noticeable "clique" culture within the leadership tiers. It is difficult to have your voice heard or secure a promotion if you aren't part of the internal social circle, which undermines meritocracy. - Strategic Misalignment ("Active Intelligence"): The company is pouring all resources into an aggressive pivot toward becoming an AI marketing tool. This feels like a forced branding exercise rather than a response to Product-Market Fit. As a result, the core business is struggling, and the strategy feels reactive rather than stable. All business principles are being thrown out the window. - G&A Viewed as a Cost Center, Not a Partner: Leadership treats Accounting and G&A as a "back-office" expense rather than a strategic function. Consequently, the team is chronically under-invested in and understaffed. - Burnout to Protect Margins: To maintain specific margin targets, the team is expected to "do more with less." This leads to significant overwork and a lack of bandwidth for professional development or process improvement.

Reactie van ActiveCampaign

3mo

Thanks for the detailed feedback. Benefits and the quality of people here are real strengths, and we're glad those worked for you! On the leadership and meritocracy mentions, we've been intentional about creating clear career frameworks and promotion criteria to ensure advancement is based on impact and performance, not proximity to leadership. If you left before those changes or they weren't visible in your part of the organization, that timing matters. The Active Intelligence characterization misses some context. This isn't a pivot away from our core business - it's enhancing what we already do in marketing automation with AI capabilities that customers are asking for. Our core business continues to grow, and the AI strategy is additive, not replacement. That said, we appreciate the feedback if the communication around why we're investing here didn't land clearly while you were on the team. On G&A resourcing, we've increased investment in Finance, Accounting, and operational teams significantly over the past 18 months, including headcount additions and process improvements specifically to address capacity constraints. If your experience predates that or you were in a pocket that hadn't seen those changes yet, the under-resourcing you felt was something we were actively working to fix. For prospective employees: ask about how we're resourcing support functions, what our AI strategy means for the core business, and how career progression works. You should get specific, clear answers! If you have any other input, we invite you to share with the People team.

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