Pluspunten
It is still a big time, name brand company with a lot of international recognition. Apple is also continues to ride a huge amount of hype and (relatively speaking) recent business success. The stock options also made many of us multi-millionaires over a short period of time. A number of internal processes, the culture, and the people are also quite unique to Apple, and from a diversity of experience point of view, that's great exposure for one's career.
Minpunten
There are an unusually high number of individuals at Apple (both management and individual contributors, at various levels), who would clearly NOT be successful at any other company or period of time. But that's not the problem. The problem is that many of those individuals genuinely believe in their own talent, capabilities, and accomplishments and make ridiculous decisions based off these fundamental dillusions. Bozo cancer has also reached Stage III levels.