Pluspunten
I personally think that the product is actually not too bad, and a number of customers seem to love it. Upper management has a track record of running successful companies...although as they say, past history doesn't predict future performance.
Minpunten
Some departments within BlueRoads are headed by top managers who didn't seem to know any better and blindly accepted everything the middle managers tell them. These middle managers in turn took advantage of the situation and used it to cover their own poor performance and for their own advancement. As a result, there are too many managers and directors and not enough people who actually do the job. In fact, some directors are in name only and don't have any directee's at all.