This is a husk of a company lead by mad men - werkgeversreview Specialist bij Directive

1,0
3 mrt 2025
Aanbevelen
Goedkeuring directeur
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Pluspunten

For those who want to know the numbers: the pay is ok, above average, good benefits. For those who look for more than numbers: the people (except most management) is what makes Directive what it is (although some may have forgotten it). I have never worked alongside people as competent, intelligent, resourceful, and helpful than here. I wonder what happens if you take those people out.

Minpunten

Well, where to start? You are a number. Don't drink the Kool aid, you are absolutely disposable. They stopped (at least for a while) hiring Mexicans because, thanks to MX labor laws, RIF-ing them comes with a big severance. Straight from HR's mouth: "It's more expensive to hire Mexicans because we can't just fire them". That being said, I lost count of how many times I saw someone being praised as "Player of the Week" (a feel good shout-out to someone who did something incredible the previous week) only to learn the next day that they were fired. Make up your mind? If anyone running a business fires their best performing workers, I wonder how long could it last? Where to start with Garret, the CEO? I know, with a quote from him: "I invite you to my house, you drink my beer, and this is how you pay me?" - Garrett, after Summer 2023 company-wide get-together when, after firing 30 people, saw bad numbers in productivity. Is this decent, thought through behavior? He had the most amazing leadership team I've seen in quite some time, and his ego pushed them all away one by one. Working with him is a death sentence, not a promotion. Oh, what's that? You were selected to work alongside on a project? A creative rebranding, maybe? Great opportunity right? Nah, you're being soft fired. You'll be mistreated, worked to the bone, chewed up and spitted out. Then you'll quit. That's one way to circumvent severance. Next: Head of People Opps Jesse. He openly said "I don't care about the people, I care about results" which is both ironic and poetic. You just can't write stuff like this. It's like if they saw what was working, completely ignored it, did a 180° and ran away. It's unfathomable how a company that is run this badly hasn't imploded yet. But hey, if it's getting to that, you can just mess with people's livelihood instead of taking a pay cut, as a true leader would do. Right? i.e. Nintendo has lasted over 100 years, firing everyone, right? Oh wait, when the company went down in 2012 the company's president took a pay cut so he wouldn't mess with their employees' livelihood, as he knew employees make the company. Just food for thought. Honestly, your peace of mind is worth more than the lukewarm above the average pay you'll find here.

Ontdek andere reviews over Directive

5,0
25 sep 2025
Aanbevelen
Goedkeuring directeur
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Pluspunten

Before accepting the COO role at Directive, I reviewed Glassdoor just like you might be doing now. I saw comments that gave me pause. I believe in being transparent- those concerns are valid, and they’re part of our history. Here’s why I joined anyway: the people here are exceptional. Directive has incredible talent, energy, and potential. At the same time, we know there are areas where we need to evolve, both culturally and operationally. That’s exactly why I came onboard: to help lead that change. We’ve already begun building a clear vision for where Directive is going. One that focuses on empowering employees, creating career pathways, and building a culture that makes people proud to be here. My commitment as COO is to ensure that this becomes not just a strong agency to work for, but the premier place to grow a career in digital marketing. If the reviews here make you uncertain about accepting a role, please feel free to reach out directly. I’m more than happy to connect, share what we’re working on, and give you a firsthand perspective on the progress we’re making.

Minpunten

Currently, no cons to note. Only opportunities for growth.

8
5,0
24 sep 2025
Aanbevelen
Goedkeuring directeur
Zakelijk vooruitzicht

Pluspunten

If you want to work with the best and the brightest in the industry, this is where you want to be. The paid media and the SEO strategists and associate directors are some of the smartest I've ever come across, and you'll get to work on some of the biggest named accounts in the tech saas space. On the content/SEO side, we're creating content that clients are excited by because we have a real POV on GEO and LLM optimization. I legitimately learn something new from my teammates every day as it relates to LLMs and am doing some of the coolest work to date. We invest in our own AI and also new tech, which means we have every tool at our disposal, we're never short on resources from that perspective.

Minpunten

This place is simply not for everyone. It's competitive and fast-paced. Our clients are the biggest names in the industry so they have high expectations - as a result, the bar is set really high for all of us. The pace can absolutely be stressful when everything stacks up during QBR season and we have competing priorities and initiatives, so if you can't balance and don't know how rank / prioritize you'll break. If you do this well, you'll do just fine, in fact you'll thrive.

1
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