Talented team hindered by brutal culture, lack of ethics, and poor leadership - werkgeversreview Anonieme werknemer bij Dual Entry

Loved every minute of my experience with co-founders and greater team. SO many talented and bright minds working together regardless of physical location would be the one thing that makes the company unique. All the negative reviews are clearly from bad team players or poor performers, as those qualities definitely doesn't fly here.

Not really a con, however the pressure to keep up with metrics CAN sometimes feel overwhelming. True commitment is the only way anyone can actually make a difference here :)

Market Need: The market is absolutely ready for a modern, AI-focused ERP, and the product was conceived at the right time and place. Talented Core Team: The foundational team was solid. There were many motivated, ambitious professionals with deep ERP experience who genuinely wanted to deliver a better approach to the market. Most of which have moved on

Inexperienced Leadership & Hype Culture: The founders lack an understanding of the ERP space. Instead of building a great product, leadership focuses on silly marketing schemes to ride the AI hype wave. Product vs. Marketing Disconnect: What is communicated in marketing vastly differs from actual product capabilities. This constant over-promising and under-delivering has caught up with the business, leaving a lack of happy customers or "real" references. Zero Vision or Culture: Startups are grueling, and employees need a clear vision and a sense of value to push through. Here, that was non-existent. Foundational employees felt undervalued and utilized merely as tools for the founders' personal exit strategy. Losing to the Competition: Because the market need is so high, competition is fierce. There is no sign that the company is keeping up; the gap between DE and the competition widened daily due to a complete lack of care for the product, employees, and customers.