Pluspunten
Plenty of free gear and clothing, especially around the holidays. Lots of nice coworkers and some cool subject matter to write about. A good place to learn how to write and publish Google-friendly content. Apparently, you can get a job with a competitor pretty easily.
Minpunten
Speak to any number of the former employees and managers and you'll hear the same story: an owner who pretends to care about making it a nice place to work and never, ever follows through on his promises. In fact, some legitimate complaints are addressed with punishment (more of what was complained about yet agreed to be an issue and fixed during a review/meeting). I know of at least 3 managers in the same role who got sick of the broken promises and quit -- yet nothing is ever done to fix it. Hardly any "real product reviews" despite ample opportunity to create amazing content with first-hand experience around the gear and products we know and love. It's always quantity over quality and that won't help your portfolio as a writer over time or make you feel proud of your work on a regular basis.