The emphasis is on the services being offered in the Palatine office while the "fee for service" portion of the business in the Lenexa office is being left to wither and die with its failing clients. Palatine grows by leaps and bounds while Lenexa has multiple layoffs in a year.
They have toxic relationships with their "fee for service" clients. Their clients don't respect them. They ignore Keypath's advice, then put the blame on Keypath when they don't meet numbers, and Keypath is apparently okay with it. They also put way too much emphasis on the account teams. Their product suffers because they pay to have bloated account teams, but farm out most of the work that goes into to creating their actual products.
A couple years ago, they put all emphasis on education and dumped non-education clients made, which lead to the name change from Plattform to Keypath. This made sense for the OPM team, but left the "fee for service" teams with a dying market to struggle with.