Pluspunten
I guess the products? They sell unique stuff if you're into that.
Minpunten
The CEO is a weirdo who thinks he is God's gift to mankind. He will micromanage all of your work and is very condescending. He thinks he is right and treats employees like idiots. He has to realize that he is running a company of a dying industry. He is not some Fortune 500 CEO with a prestigious MBA. I guess it is evident on his management style.
Furthermore, he is a walking HR disaster if this were a bigger company. His actions to some employees are just inappropriate, especially for 2020. No wonder no one stays with him, both personally and professionally.