Pluspunten
This company has an exciting marketing pitch, which is attractive to prospective clients, investors and employees, all of whom are overwhelmed by the insatiable pace of change created by everyone demanding ubiquitous mobile access. The CEO is equally spellbound, but is too consumed with his outside activities with local universities, charities, and sport celebrities, to know how to respond.
Minpunten
This is a small-minded suburban staff augmentation company, near the King of Prussia shopping mall, with most of its revenue coming from three clients, all of whom use the company for secondary tasks because their financial terms are so attractive, even while service quality and customer satisfaction is so abysmal. LiquidHub struggles for marginal profitability at the expense of its employees. Many employees stay because they are overpaid relative to the local market for their skills, yet receive no training, no career development, no performance feedback, no bonuses, little (if any) overtime, and no notice before being terminated if they should become unbillable for more than a couple of days. Many end up eating their business expenses because reimbursements are protracted if not ignored. All revenue growth has been through acquisitions, and profitability is achieved by shipping as much work as possible to its offshore factories in India, which is run by a big name blood-and-guts executive recruited by LiquidHub’s primary investor to be the heir apparent to the current CEO, who everyone can see is on his way out.