Pluspunten
Room for new ideas, I suppose
Minpunten
Upper management is very weak here. There are a lot of unqualified people in too prominent of positions. Unfortunately they also release solid contributors in favor of "friends" regardless of that person's true value. The brand is extremely weak and they have been comfortable with just letting that happen. Brand leadership is the weakest I would say. As a whole, the company sways between focusing on B2C and B2B; when one isn't going as planned, the focus will switch. Major switches and adjustments to fiscal-year goals throughout the year are very common. The company is extremely reactionary. Not having a social media presence has been an active goal it seems. No one is leadership historically has true experience with Social, so they all see too timid and scared to let some of the younger people take lead.