Pluspunten
-Low stress environment with convenient working hours (9-5 common) -Encourage work-life balance -Great brands in category -Conviviality is real pursuit of business -Easy to show up, do bare minimum, collect pay check -Perks, giveaways -Good benefits -Weekly happy hours are fun and good for morale -Commitment to CSR -Modern high end office space -Friendly people -Real investment in digital marketing capabilities should pay off -Opportunities to move offices or work abroad -Salary relative to work expectation -Digital marketing and finance teams are very willing and capable
Minpunten
-Corporate, hierarchical, bureaucratic, slow moving -Living on the success of few big brands and riding that as far as it will go - little focus outside of core 3-4 brands -Low expectations of employees. Reliant on consultants -Countless woman/man hours wasted in unnecessary meetings -Left this job feeling less technically capable than when joining -HR department is considered incompetent to the point where victims of poor management or harassment will not seek help, anticipating no resolution and being identified for speaking up -Little passion from employees for the work they do -Employees do not seem valued by management -Care more about things being done than done well - check the box mentality -CYA is the common practice. Accountability avoidance and passing blame the norm -Dated marketing practices -No establishment of project direction, midpoint goals, or specific desired outcomes at project onset, leads to incredible amounts of time wasted on midproject "pivots" (rework towards a new end any time any one stakeholder divines a new desired outcome). Deadlines rarely met. No consequences for missing deadlines. -Consensus-seeking to the point of ideas never progressing -Structure with tension between brand owner companies and market companies creates many challenges and exhausts a lot of time and resources -Little if any long-term career pathing -Favoritism and nepotism common -Reward relationships over competence, but seems to be changing -Followers not innovators -Little long term planning - focus never goes beyond next deadline -Will almost always look to do things the way they were done before rather than try something new - even when old ways have failed -Frequent re-orgs and team shakeups -Disconnect between most brands marketing and commercialization/sales teams