Pluspunten
This is a entirely sales-lead business. If you're a highly competent and organised salesperson, used to working in a high-pressure environment, and money is your only motivator - this is the place for you. Compensation for strong sales performers is good. Outside of sales, you may well have opportunities for promotion and increased responsibility (on an arbitrary basis), but don't expect to be adequately compensated for this. You'll find many talented and friendly people working across the business, at all levels.
Minpunten
If you're not in sales, then you are unlikely to find your experience working at SmartFocus enjoyable or rewarding. The value of other functions is not appreciated or understood, and this is reflected in the very significant number of people leaving (or being forced out) at this time - at all levels of the business. This is not a place to build your career. So expect a great deal of uncertainty and short-term thinking. Growth through reduction of costs is a viable strategy, but doesn't make for a good working environment. Processes are lacking across the company, and don't expect these to be properly addressed unless it has a direct impact on the likely acquisition value. Quite simply, this is a company with no soul, no heart and no long-term vision.