Pluspunten
Pros: Great benefits. Initially paid well. Once had a great culture.
Minpunten
In my opinion, Sundae was started with a great mission with great potential. They were able to attract top talent and build an awesome culture. Sundae’s founder was very successful raising funding. The company was set up for success - but I believe they made some critical mistakes along the way. I think leadership focused too heavily on building a “leading tech company” instead of the real estate company it truly is. Not enough effort was spent on understanding the space and building a sustainable business model. Inefficiencies were widespread, pointed out by lower ranking staff, but changes were not made. Questionable leadership hires were made who had little or no experience in the real estate industry, which meant poor understanding of the space and bad decisions. Very intelligent people run the company today, but few in decision making roles have any experience in, or a good understanding of the space Sundae operates in. As the real estate market shifted, it felt like Sundae leadership responded by pushing blame to the sales staff, and using them as the primary cost cutting measure. Many were laid off. Those who remained had their salaries cut to embarrassing levels. I found that micromanagement grew rampant and the job became very stressful for very little pay. Many of the top talent have left. Time will tell if Sundae is able to turn things around, but it will require serious change - investing in sales staff and rebuilding culture. I think they really need decision makers who understand distressed real estate.