Pluspunten
There are a few brilliant, progressive minds who shine and inspire. Chaos can be exciting at times. Pay and benefits are okay for the industry. Work / Life balance can be good if expectations are set up front.
Minpunten
Chaos isn't exciting the vast majority of the time, it's just chaotic and often toxic. There is constant infighting and battling between egos. Companies aren't families, especially and ironically when leadership is almost entirely comprised of literal family members. Career growth and mobility has almost nothing to do with job performance or qualifications. Narrative is not business strategy, and progress is impossible without change. The client base is limited and most sources of revenue are incredibly at risk. The pros are far outweighed and outnumbered by the cons.