We recently celebrated our US journey with a Desert Revival–inspired summer party, celebrating the creativity, connection, and culture that define Depop. From a retro selfie station, to a Depop rail curated by Rokit Vintage and Beyond Retro, garden games, and hands-on craft sessions (yes crotchet keyrings were a hit 🧶). Thanks to the Sunken Garden for having us and to our food vendors Patty’s Patties, Utter Waffle and Arnabeet. To top it off, we kept the energy and vibes going all day with a DJ line up curated by Richard Ishmail featuring sets from K3, EllaDHC, Obe380, S Fly, Via Seri, and hosted by Terminal 4 🎤 A big thank you to everyone who made this celebration so memorable and to the people behind Depop who make all of this possible 💜 🎥 by Everything Rich
This month we unveiled our most ambitious US Campaign to Date, Where Taste Recognizes Taste. It flips the narrative on secondhand shopping by spotlighting the emotional spark that happens when someone, somewhere, just gets your style. Created in partnership with Uncommon Creative Studio, the campaign taps into the quiet thrill of being seen - that universal feeling when someone likes what you like. Whether you're selling a vintage Prada coat as part of your side hustle or buying a pair of perfectly worn-in sneakers, Depop proves there's always someone out there who shares your taste - even if they look nothing like you. At the heart of the campaign is the idea of the “Depoppelganger” - a vehicle to evangelise Depop’s mission for everyone to discover the joy of resale: two people, worlds apart, brought together by a shared sense of style. It’s a celebration of unexpected connection - where shoppers and sellers aren’t just transacting, they’re vibing. A big shout out to all of the teams involved with getting such an incredible campaign live.
Depop linked up with Trash Gxng – a community of talented young creatives shaping what’s next – for a day at Depop HQ. From an office tour to speed networking with members of our Black@Depop Employee Resource Group, the energy was amazing! They swapped career journeys, traded creative tips and made connections - it was all about building bridges between Depop and the next wave of innovators. To keep the creativity flowing, we set Trash Gxng a challenge: Create the ultimate wrap-up video of their time at Depop. Visit the post to check out their work and see the day through their eyes 👀 Big thanks to Tayo Adesina (Trash Gxng Founder), our Black@Depop family Kendal Jay A., Khadra Aden, Salieu Jallow, Asha A., Morgan Thorne, Dezharn Lechisa, Eugene Ekuban, Farouk Braimoh, Hanna Tammuz Davis, Simon Dorsett and Babalakin Oyeyemi. Huge Shoutout to the creators of the video edit for their efforts; Valeria Garcia, Tara Amfo, Julia Kumbu, Jonathan Daquilema, Darnell Rodney, Zeb Orlin Aleksandrov and Jazouliyah Fofana 💫 #TrashGxng #Community #NextGenCreatives #BlackAtDepop
Our latest research shows that over 3 in 5 secondhand purchases on Depop prevent a brand-new item from being bought. In collaboration with WRAP and our peers, we've adopted a new, industry-aligned methodology to get the clearest picture yet of Depop’s resale impact and displacement rate. This isn't just about numbers; it's about developing the most consistent and credible way to measure circular fashion. Key insights from our research: 📊 Globally, over three in five purchases on Depop displace a new purchase. ♻️ The positive displacement effect holds true even for fast fashion items. This shows that keeping all existing clothes in circulation is a powerful move. 🧠 Depop users are shopping intentionally, as 71% will keep searching, or buy nothing at all if they can’t find their desired item secondhand. For us, our displacement rate is more than just a metric; it ensures the positive environmental impact of every secondhand purchase made on Depop is grounded in data that everyone can trust. Our adoption of this shared methodology reaffirms our commitment to impact and transparency, and provides our community and the wider industry with credible data to drive meaningful change.
