More Artificial Intelligence = More Demand for Real 💥 On the latest Voice of Experience episode, Max and Elke tackle the paradox reshaping experiential marketing: as AI becomes more sophisticated, consumers are rejecting it harder than ever before. The future isn't about how advanced your AI is; it's about whether people leave feeling more human than when they arrived. Is your AI amplifying genuine moments or faking them? 🎙️ Listen to the full conversation. Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y #VoiceOfExperience #AI #ExperientialMarketing #BrandStrategy
Nothing but net 🏀 We helped #GMRClient Xfinity create an unforgettable experience at the Indiana Fever opener. Custom kicks, VIP surprises, and a postgame meet and greet with Kelsey Mitchell — thanks to GMR's Executive Creator Director, Farah Brigante, for sharing about the energizing weekend. #WNBA #ExperientialMarketing #Xfinity #SportsMarketing
Method's Coachella activation transformed from an immersive sensory haven in 2025 to photo ops and broken AC in 2026. Check out what Margaret (Meg) Stewart, GMR's Experience Insights and Data Manager, has to say about content over experience. We send data collectors out to experiential activations around the world, so we can share the trends we're seeing with our clients (and you). Stay tuned for upcoming SOLE Science™ Snippets. ✨ #Coachella #SOLEScience #ExperientialMarketing
Let’s give a round of applause to our StoryMakers celebrating a tenure milestone or promotion. Cheers all! 🎉 #EmployeeMilestones #Promotions #StoryMakerExperience #ExperientialMarketing
👋 We’ve got some new faces around the agency. Join us in welcoming our new hires to GMR. 🎉 #ExperientialMarketing #StoryMakerExperiences
When 1,000+ Employees Met Their Heroes... 🥇 We executed an incredible two-day event for hashtag#GMRClient Comcast that connected employees with 10 of their Team Comcast roster athletes. Day 1 kicked off with a gathering featuring Comcast senior executives and athletes at a Philadelphia Flyers game. Day 2, Team Comcast Day, featured 12 dedicated Team Comcast athlete meet-and-greets, a live broadcast panel, a community impact event, and campus activations. From athlete logistics and partnership management to real-time coordination, every detail created a seamless experience that strengthened employee connection. This is what meaningful talent partnerships at scale look like. #TalentActivation #EmployeeEngagement #AthletePartnerships #EventMarketing #CorporateEvents #SportsMarketing
When 1,000+ Employees Met Their Heroes...🥇 We executed an incredible two-day event for hashtag#GMRClient Comcast that connected employees with 10 of their Team Comcast roster athletes. Day 1 kicked off with a gathering featuring Comcast senior executives and athletes at a Philadelphia Flyers game. Day 2, Team Comcast Day, featured 12 dedicated Team Comcast athlete meet-and-greets, a live broadcast panel, a community impact event, and campus activations. From athlete logistics and partnership management to real-time coordination, every detail created a seamless experience that strengthened employee connection. This is what meaningful talent partnerships at scale look like. #TalentActivation #EmployeeEngagement #AthletePartnerships #EventMarketing #CorporateEvents #SportsMarketing
When AI can replicate any experience in an afternoon, what's left to compete on? 🤔 GMR's Chief Experience Officer Max Lenderman makes a compelling case for why atmosphere — the feeling a space creates that can't be measured, templated, or scaled — is the last true competitive advantage in experiential marketing. #Experiential #AITrends #MarketingStrategy
From mile one to the recovery lounge, hashtag#GMRClient Humana proved that wellness doesn't stop at the finish line. 🏅 Account Supervisor Jack Warren captures how Humana showed up and showed out as Title Sponsor of the 2026 KDF miniMarathon and Marathon in Louisville. #KDFMarathon #Louisville #ExperientialMarketing #StoryMakerExperiences
In a world drowning in synthetic content, authenticity is currency. 💡 GMR's Chief Strategy Officer Elke Jones explores how AI is forcing brands to rethink everything — and why IRL is the new competitive advantage in 2026. The full piece is linked below. 🔗 #ExperientialMarketing #BrandStrategy #IRL #AI
