Category Development, FnB

About Astro

ASTRO is Indonesia's quick commerce company that delivers groceries and essentials to your door within 15 minutes. Founded in 2021 by a group of seasoned e-commerce executives and is backed trusted international investors, it is our mission to make people's lives simpler and easier by saving them time, energy, and money.

Just like real Astronauts that take off into outer space, Astro embodies the values of being fast, bold, adventurous, and technologically advanced.

Interested in working for a company that pushes the boundaries and strives to be the best? Join us now to be a part of this ground-breaking mission!

About this Position

We are looking for a Category & Product Manager Associate for Astro's Private Label (F&B) who is responsible for developing and maintaining our brand and customer experience by creating innovative assortments both within current and future categories together with the team members.

Job Description

As our Astronaut, your missions are:

• Involve in end-to-end product development process — from market research, concept creation, supplier sourcing, costing, packaging, testing, regulatory approval, until commercial launch.
• Identify and validate new product opportunities based on market trends, customer insights, and competitive analysis.
• Maintain documentation and ensure compliance with internal standards, BPOM, and other relevant regulations.
• Build and execute category strategies for sales, margins, and customer penetration for Private Label’s portfolios.
• Product & Assortment Management: Own SKU rationalization, assortment expansion, and product lifecycle management.
• Collaborate cross-functionally with Procurement, Product Development, Campaign, Marketing, Product, and Supply Chain to ensure on-time and on-budget execution.
• Manage timelines, stakeholder communications, and samples to ensure smooth coordination between internal and external stakeholders.

Minimum Qualifications: In order to launch the missions successfully, you need to have:

• Bachelor’s Degree in Business, Marketing, Accounting, or related fields.
• 2–4 years of experience in New Product Development, Category Management, Brand Management, or Trade Marketing — preferably in Food & Beverages or Bakery categories.
• Preferable background in FMCG, Retail, Private Label industry
• Proven ability to handle end-to-end product development cycles and category management initiatives and manage multiple SKUs simultaneously.
• Strong analytical, negotiation, and project management skills.
• Highly detail-oriented, ambitious, and organized with strong ownership and bias for action.
• Comfortable working in a fast-paced, cross-functional environment with multiple stakeholders.
• Excellent communication and presentation skills.