An Outstanding Interview process and Onboarding Experience - werkgeversreview Marketing Manager bij Equal Experts

I genuinely love my job. The people here are real, kind, and truly care about one another, which shows up in the way the company is led. Leadership is approachable and casual in the best way—supportive without being overbearing. There’s also a lot of flexibility and the work itself is interesting and engaging, which makes it easy to stay motivated and feel valued. In the US, it is a smaller team which means people get to contribute in many ways to drive the business forward.

There’s a lot of autonomy, so you need to be comfortable taking ownership.

- The hiring process was organized and efficient. The recruiter was friendly, clear, and responsive. - Did meet several lovely folks. Good humans overall. - Likely a good company for those who are billable. - More PTO than I knew what to do with. - Remote work with regular in-person get togethers.

I will preface this by saying it was not a good fit for either myself or the company. This is just my personal experience. - The firm was not well-known in the US. There did not appear to be a strong senior leader responsible for establishing and growing the US market. I did not experience a willingness to formalize a marketing or brand strategy. I was told it was the Global Marketing team's responsibility. I felt it made more sense partner with the larger global marketing team who already understood the brand and are in markets where the firm had a good reputation and/or success, but such collaboration was often frowned up. - Unwilling to invest in “non-billable” time for full-time technical staff to do to network or relationship-build. The team seemed to think a few marketing emails and one small LinkedIn campaign would bring in legitimate leads for a company with no footprint or brand awareness. I did not get the impression they were willing to stick with it or had the patience it required. - Appeared to be an over-reliance on freelance writers and graphic designers. I felt this led to lack of brand understanding and cohesiveness. I think there is a missed opportunity to bring that talent in-house. There is no shortage of content, but it’s not properly deployed. Content only seemed to only be engaged with by other employees. - I struggled to reconcile offering a Design Service when there seemed to be limited investment in the design and functionality of their own website. (This could have changed now.) - I appreciated seeing and meeting coworkers in person, but I found the quarterly in-person meetings lacked clear objectives, training opportunities, and accountability measures. For example, there was never an agenda. - Company does not budget. In order to receive funds for initiative/projects, you submit a written paper and share it with the entire company for feedback and comments. I understand the concept, appreciate the transparency, and recognize this is what many love about the company. However, I found it challenging in regards to marketing. - No Human Resources department when I was there. There seemed to be confusion about processes/COBRA paperwork after being laid off. After being notified of my layoff, I was asked whether I would be willing to continue working for an additional two weeks. (This could be something legally required to be offered in other countries, I'm not sure.) - A few times, management spoke poorly of former employees which made me feel uncomfortable. Overall, I often felt there was uncertainty about a long-term commitment to building a US marketing function.