Over three electrifying days at SOAR 2026, our Global Sales Summit brought together leaders, partners, and teams from across the world—united by one bold ambition: turning AI into real, measurable, lasting impact. The energy was unmistakable. This wasn’t just a series of sessions—it was a shift in mindset. From powerful fireside chats to sharp, future-focused discussions on agentic AI, CX, and next-gen operating models, to hands-on deep dives into large deal shaping, pricing, and go-to-market alignment—the message came through loud and clear: reimagining value isn’t a choice anymore, it’s our growth engine. Our partners elevated the experience at every turn—through immersive demos, dynamic booths, and real-world solutions that showcased the true power of collaboration in action. And in between it all? The moments that matter just as much—high energy, real connections, and celebrations that reminded us why we do this together. Because building the future is serious work—but it’s also powered by culture, camaraderie, and shared belief. Three unforgettable days. One unstoppable ambition: Intelligence That Operates.
Firstsource recognized at the 2026 AI Excellence Awards for Small Language Models – Strategic Planning, among organizations across 36 industries and 15+ countries. Why this matters: in regulated environments like mortgage, what matters is precision, control, and the ability to operationalize intelligence with accountability. That is the thinking behind our Mortgage Language Model (MLM) – purpose-built for underwriting, trained on agency guidelines, investor overlays, and 30,000+ real scenarios, with decision reasoning that de
Firstsource is now a GBPO Solutions Accredited member – an independent accreditation purpose-built for BPOs. This recognition matters because it is built on independent assessment across the essentials that shape delivery at scale – people, processes, policies, and technology. That is where trust is built and sustained. As enterprises look for partners who can bring consistency, accountability, and long-term value, the bar for excellence is rising. Because ultimately, the value of intelligence is in how consistently it shows up in execution. Being part of the world’s first dedicated BPO accreditation network reinforces our commitment to transparent excellence and to building partnerships that last.
At Firstsource, careers are not shaped by one moment – they grow across roles, experiences, and new opportunities. Priscilla Shannon Sotres R’s journey from our Mexico office is a great example of that. From starting as a Customer Service Representative to building depth in Quality and now stepping into Talent Acquisition, her path reflects what happens when brilliant people are given the space to explore and evolve. Through Wings Within, our internal mobility program, she found the support to move with confidence, apply her experience in new ways, and grow into a role that helps build stronger teams – a true example of uncommon careers in action. Because when you combine brilliant people with the right opportunities and the backing of a culture that embraces change and bold tech, growth becomes inevitable. Ready to explore your own path? Visit https://lnkd.in/d24xccZ4
AI doesn't need more hype. It needs a new operating model. Most enterprises are still trying to bolt AI onto structures built for another era - siloed teams, linear handoffs, effort-based contracts. No wonder the pilots stall. A year ago, when we introduced UnBPO™, we said the services industry would have to reinvent itself for a world where intelligence, not labor arbitrage, becomes the primary input. This was our call that the old outsourcing playbook wouldn't survive the agentic era. At Firstsource, we've now redrawn our operating model around one simple idea: if we can't underwrite the outcome, we haven't earned the right to operate it. We call this Intelligence That Operates - a full-stack, agent-first way to design, build, and run AI in production, where every decision makes the system smarter for the next. This isn't about buying capability. It's about owning results. And it's already reshaping how our clients think about the work their businesses will be built on next.
Careers are rarely built alone. As part of our #GiveToGain series, we're sharing stories of women across Firstsource – the people who lifted them, and how they're paying it forward. Because in an AI-driven world, progress isn't just about technology, it's about people who invest in each other's growth. At Firstsource, mentorship, supportive leaders, and a culture of shared learning help create an environment where that support multiplies. For Nilda, our Executive Director in Puerto Rico, it was a leader who listened, believed in her, and challenged her to grow beyond what she thought possible. For Kate, it's about showing up for others the way someone once showed up for her – sharing knowledge, opening doors, and choosing to give generously. 👉 Ready to work where people support your growth? Explore opportunities: https://lnkd.in/d24xccZ4
Firstsource has been recognized with the ATD BEST Award from the Association for Talent Development (ATD) — a global benchmark for organizations that build strong learning cultures aligned with business outcomes. It reflects what our teams have built together: • 200,000+ learning hours delivered • 14,000+ employees upskilled through Digital Academy pathways • 80% employee satisfaction with growth and development opportunities What makes this recognition meaningful is what's behind it: 112 leaders serving as teacher-mentors, colleagues choosing continuous learning, and teams building capabilities together — not because it's required, but because it's how we work. Thank you to everyone who makes learning a shared commitment at Firstsource.
This International Women's Day, the theme Give to Gain reflected a simple truth: when women have access, progress multiplies. At Firstsource, we're focused on creating the opportunities and tools women need to lead in an AI-first world, because inclusive teams deliver better outcomes for customers and communities. 👉 If this resonates with you, explore career opportunities: https://lnkd.in/d24xccZ4
Your customers aren't waiting. Neither should your CX. Agentic AI doesn't sit in a queue waiting to be triggered — it anticipates, decides, and acts. That's not automation. That's intelligence. And enterprises already deploying it are seeing results: → 40% fewer onboarding drop-offs in banking → 60% faster healthcare claims processing → 60% reduction in AML resolution time So here's our question to you: Is your CX stack built to react — or built to lead? Abhishek Behl and Akash Gupta break down what CX solutioning looks like in the Agentic AI era, and how Firstsource's Agentic AI Studio and UnBPO™ approach help enterprises close the gap between AI ambition and AI execution. 👇 Drop a comment: Where's the biggest blocker in your AI journey — data, trust, or change management? Read the full perspective 👉 https://lnkd.in/gKYPcBB2
Outsourcing isn't evolving. It's being rebuilt. New HFS Research confirms what we're seeing across clients: the future belongs to operations powered by intelligence — where performance scales without linear cost growth. The shift is already underway. Enterprises are moving from capacity-based models to outcome-based execution. AI is being architected into workflows from day one — not layered on later. This is the foundation of UnBPO™ — reimagining traditional outsourcing as AI-first, services-as-software platforms built for measurable impact. The divide between intelligence-led operations and headcount-led models is becoming clearer. Read our MD & CEO Ritesh Idnani's analysis of the latest HFS findings: https://lnkd.in/gVF_6NYW
